Mostbet is a popular sports betting platform. By 2018, the project was moving out of its startup phase, and the website was fully functional, attracting more and more players. However, the website had issues with its design and usability, which affected the user experience negatively. Recognizing the importance of mobile traffic and the need to avoid similar problems in the future, management decided to implement UX processes.

My role: UX / UI Design

Tools: Figma, Photoshop, Illustrator

Project date: 2018

Before beginning the design of the mobile app, we did a study on the topic. We looked at the current website, checking what it was good at and where it needed improvement. We also did user research and checked out the competition. Here are the sources we used for our research:

• Interviews with bookmakers, stakeholders, project managers, and marketing managers.
• Support team messages and reviews.
• Competitors' websites.
• The current website.
• Wiki articles and other sources about betting and gambling.
• Reference mobile sports betting apps

From the interviews, we found out the business had some goals for the project:

• Integrate UX into Mostbet's workflow through mobile app design experience.
• Fix any usability issues from the website in the app.
• Get mobile version users to switch to the app by offering a better experience.
• If the app design works well, apply the best solutions to the website.

Based on reports from interviews with support, marketing, and other sources, several user goals were identified. The main ones include:

• Trust the platform.
• Get notified about bid status.
• Always know your balance.
• Withdraw funds whenever needed.
• Access technical support anytime.
• Get regular bonuses and updates on promotions.
• Avoid boredom and easily understand how the platform works.

With all the needed info about Gambling, user types, and technical specs, the next step was making prototypes.

To set the visual style for the mobile app, we made a mood board. It had images of racing cars in sleek blue tones to show our app should be fast, simple, and efficient. We aimed for a design based on Material Design principles.

High-Fidelity prototypes of the Mostbet application for the Android platform.

Mostbet app was launched on the Android platform in 2018 as an MVP. Subsequently, meticulous refinement ensued throughout 2019. Over time, our marketing efforts successfully transitioned users from the mobile web version to the app, as they swiftly recognized its advantages:

• Streamlined betting processes.
• Outstanding speed and flexibility compared to the mobile version.
• Accessibility without the need for a VPN connection.

Currently, the app continues its development trajectory without my involvement, demonstrating significant success. This achievement can be attributed to the diligent efforts of the design and development team, a well-defined vision for the release, and management's confidence in young specialists who embrace feedback and operate without rigid constraints.