Mostbet Partners is an affiliate program connected to the Mostbet betting platform. Affiliates get paid for bringing in users to the site. Our job was to completely redo the website, making it easier to use, good-looking, and trustworthy.

My role: UX / UI Design

Tools: Figma, Photoshop, Illustrator

Project date: 2019

The first version of the affiliate platform was made by the site developers without pro designers. It ended up with a really awkward look and wasn't user-friendly. My job was to make it look better and easier to use. This was supposed to fix:

- Making it easier for users

- Making clients trust it more

- Making it more competitive

To learn more about Affiliate Marketing, I got to work alongside the affiliate team during the design process. I also did interviews with a few of our trusted partners to find out what they liked best about using the platform. In the interviews, we noticed two main types of users:

1. Those who have their own ways of getting traffic, like website or app owners, social media influencers, and bloggers.
   
2. Those who get traffic by buying ads on social media or other platforms, or renting apps. After gathering all the user info, we made the Alan persona.

With enough info, we started making the first sketches, flow charts, and basic prototypes to show what we wanted the new affiliate program to look like.

We got ideas from simple marketing apps. We looked at the old Mailchimp newsletter platform to help us redesign the Mostpartner website. Also, we used the basic principle of Material Design. By putting these together, we came up with a style guide for our platform.

At the final design stage, after getting approval from the project manager, we created High-Fidelity mockups.

Right now Mostbet Partners is still up and running, making good money for the company as the main way to get new Affiliate partners. Over the years, they only made small changes to how it looks, but the main core we designed back in 2019 is still there.

I think the redesign of this project was one of the best things we've done for a few reasons:

- We made the affiliate program look and work like a real pro tool, which made partners trust us more.

- Partners liked the changes we made. Right from the start, we got lots of messages thanking us for the improvements.

- We made an impact. After we redesigned Mostbet Partners, other companies started redesigning their affiliate programs too, following our lead with the Dashboard style.